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OBJECTIVE Experienced manager seeking a career opportunity that utilizes my marketing, sales and creative skills to develop and implement marketing and client strategies to maximize a company's profitability. EXPERIENCE 11/2001 - Present Garage Manufacturing, L.L.C. Tuxedo, NY / Santa Fe, NM Sales and Marketing Manager Direct the marketing and sales strategies for product development and action sports company. Successfully sell to industry. Develop marketing research methods and furnish guidance and evaluation throughout. Provide creative direction for all promotional, advertising and sales materials. Devise and arrange public relations tools and materials, including events. Design, execute and foster sales processes, objectives and relations. Compose sections of business plan, including Sales, Marketing, and Profit and Loss. 1/2000 - 11/2001 CCH CORSEARCH, Inc. New York, NY Product Manager Directed and managed multiple product and service lines at legal research firm. Developed budgets, formulated strategies, and produced creative materials and branding tactics with marketing staff. Established product requirements documents and collaborated with team from various departments, as well as outside vendors, to maintain release schedule and guarantee objectives. Developed sales training and presented at sales meetings, client meetings and trade shows. Orchestrated corporate all-staff meetings and well as parties, events and newsletters for staff and integration of companies. 2/1998 - 12/1999 CORSEARCH, Inc. New York, NY Marketing Manager Guided and managed all marketing efforts for legal research company. Produced promotional, advertising and sales materials, and managed development of large tradeshow booth through outside agencies. Directed all aspects of major tradeshow and client partiues, social events and gatherings. Oversaw marketing research for innovative products. 4/1995 - 1/1998 CORSEARCH, Inc. New York, NY Sales & Customer Service Manager Customer service manager and sales coordinator for legal research firm. Directed and trained staff of customer service associates. Guaranteed client satisfaction and resolved extraordinary predicaments. Provided trademark searching price quotes for significant orders, and performed trademark searching upon occasion. Managed Shipping and Receiving department. EDUCATION B.S. Marketing, UNIVERSITY OF BRIDGEPORT 1988 Business and Arts, CITY OF LONDON POLYTECHNIC, London, England 1985 DEMONSTRATIONS OF EFFECTIVENESS * Evaluated, enhanced and re-launched international service. Redesigned multiple report formats, contents and layout with European vendor. Formulated internal and external workflow, and negotiated rates and revised extensive pricing. Successfully re-launched at trade show and via direct mail promotion and sales visits. Surpassed revenue goals by 50%, responsible for the company’s only profitable month in 2001, and produced the largest single order in company history. Received Outstanding Contribution Award from Sales Department. * Project managed and launched new Internet watching service. Examined existing features, prepared project plan, made developmental recommendations, tested enhancements, established operational plans, wrote and distributed product information to Sales staff. 95% "highly satisfied" results were reported with customers with the successful launch of this service. * Designed process and structure for re-launch of ecommerce site. Interfaced with Internet professionals to determine defects, outline corrections, and rectify problems. Lead beta testing to ensure clear results. Guided reintroduction into marketplace. Increased revenue by over 600% for the same time period. * Developed, presented and implemented proposal to thoroughly redesign trade show booth and all promotional materials. Recruited design firm and assumed art direction. Modified corporate identity. Strengthened company stance via innovative design and presentation. * Created and executed advertising effort with outside agency. Directed and evaluated concepts. Drafted and edited copy. Coordinated effective campaign through online, print, and direct mail advertising and promotional gifts. Increased awareness, recognition and trial during product launch. * Prepared and drafted marketing plan for major product launch. Organized focus group. Formulated and directed client survey. Identified key features, established strategies and forecasted significant revenue growth. |